Branding · Packaging · Art Direction
A modern botanical beauty house, rebuilt from the ground up — a soft, confident identity that smells as good as it looks.
Client
Solène Paris
Year
2025
Role
Lead Designer
Timeline
14 weeks
Solène arrived with a great product and a forgettable shelf presence. We built an identity rooted in botany and ritual — warm, tactile, and unmistakably theirs.
The old packaging blended into a sea of clinical white bottles. Retail partners couldn't tell the story, and the brand had no system to scale into new product lines.
We delivered a full visual language — wordmark, custom type, a botanical illustration set, packaging across 18 SKUs, and a flexible art-direction kit for campaigns.
Workshops with the founders to map the brand's world — ingredients, rituals, and the feeling each product should leave behind.
A custom wordmark, botanical illustration library, and a warm palette built to survive both luxury retail and the small phone screen.
Production-ready packaging across 18 SKUs, plus an art-direction kit so the in-house team can keep shipping on-brand.
“Mara gave us a brand we're proud to put on every shelf. Sell-through jumped 40% in the first quarter.”
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Sell-through lift
0
SKUs designed
0×
Press coverage
0
Weeks to launch
Fintech product & design system — 2025